Audi E-Tron and E-Tron Sportback have been launched in the Indian market and will be pitted against other electric luxury SUVs.
Audi India has entered the EV segment in India with the launch of Audi E-Tron and E-Tron Sportback and it is likely to strengthen the rapid growth in popularity of electric cars. These luxury EVs are likely to cater to only a niche segment within the overall luxury car-buying space. The offerings by Audi India will be going against the likes of Mercedes-Benz EQC and Jaguar I-Pace. The more capable E-Tron 55 and E-Tron Sportback 55 have been priced at Rs. 1.16 crore and Rs. 1.17 crore (ex-showroom) respectively.
Audi India is confident of the prospects of the E-Tron models finding favour among buyers in the country. “The Audi E-Tron 50, the Audi E-Tron 55, and the Audi E-Tron Sportback 55 are the perfect confluence of luxury, zero emissions, performance and everyday usability,” said Balbir Singh Dhillon, Audi India Head. “With the three offerings, we have a proposition for every type of EV customer in the small but growing luxury SUV space.”
Exterior and Interior
The E-Tron has a distinct design with the signature Audi grille along with the Matrix LED lights and some bold cuts on the bumper. The 20-inch wheels complement the overall dimensions and the design looks modern and fluid. The rear poses a minimalistic design with beautiful taillights and gives the E-Tron immense road presence.
Inside the cabin, a 10.1-inch central infotainment screen wears the crown and offer haptic feedback. There is also a second (8.6-inch) screen under the main unit to control operating HVAC. There is four-zone climate control, head-up display (HUD), Ambient and Contour lighting, B&O Sound System with 16 speakers and air quality package with air fragrance, among others.
Battery and Performance
Being electric vehicles, the performance on offer is brisk and immediate. The more capable Audi E-Tron 55 and E-Tron Sportback 55 draw power from 95kW battery while the E-Tron 50 draws power from a 71kW battery. The EVs produce 408 hp and have 664 Nm of torque and claim to hit 100 kmph mark in 5.7 seconds despite the sizable weight of around 2.5 tonnes.
Audi has equipped the cars with features which will make the ride comfortable. With progressive steering, adaptive air suspension and electric all-wheel drive system makes the E-Tron an overall package for the Indian consumer.
Both the EV models are compatible with fast charging. The E-Tron and E-Tron Sportback can be fully charged with an 11kW AC home charger in around 8.5 hours. Both EVs are compatible with fast charging options using up to 150 kW points which significantly bring down re-powering times.
With offering brisk performance, Audi has not forgotten the economy aspect. Audi states that the E-Tron 55 and E-Tron Sportback 55 have a range between 359 kms and 484 kms while the E-Tron 50 can go anywhere between 264 kms and 379 kms.