India is a difficult nut to crack for any corporation. While everyday necessities like clothing have it relatively easy, costlier items such as heavy machinery and vehicles are not as readily accepted.
As a result, manufacturers occasionally get everything wrong, resulting in items that don’t sell at all.
In most cases, car manufacturers suffer significant losses as a result of such occurrences. The most recent example is Chevrolet, a globally well-known brand that has yet to establish itself in India. While sales were satisfactory, the business was unable to develop a solid array of vehicles that were acceptable to Indian purchasers.
Their situation has deteriorated to the point where they had to shut down operations in December of 2017. However, Chevrolet isn’t the only company with a slew of unsuccessful products. There are other companies too who failed to get some of their goods right, resulting in devastating failures that are listed here.
Mahindra & Mahindra Verito Vibe
Mahindra is a well-known automobile manufacturer in India. Their SUV lineup has been a huge hit, and they’re known for their dependability. However, in the sedan and hatchback segments, they have underperformed. One such product, Verito Vibe, was a flop.
The style seems to have been neglected by the designers, which was one of the car’s primary flaws, contributing to its demise.
Anybody’s dream automobile is a two-seater. San Storm attempted to do precisely that. Despite the excitement, the automobile was a flop in India.
The creators, however, were astute and exported it to other nations, including the United Kingdom, where it was finally banned in 2013.
In rural regions, Sonalika is a well-known brand. They make tractors that are known for their dependability. Rhino, which was extremely similar to the then-popular Qualis, was released by the business. The automobile was a little higher than Qualis, and it didn’t have the nicest appearance. Despite the failure of the automobile, the corporation is still operating strong.
This is one of the cars that deserved success. With no major flaws, Fusion was destined to enjoy the success that EcoSport later did. The car was finally pulled off from the lineup in 2010.
The Evalia was one of the most comfortable and well-designed vehicles available. However, all of its benefits together could not overcome the two flaws: the price and the design.
Mondeo was a wonderful package to purchase for D segment consumers, but it was let down by its price. Despite its worldwide success, Mondeo left India with a sour taste in its mouth.
Cedia was unsuitable for a typical Indian customer. It wasn’t even practicable for the D portion.
The Cedia steadily faded out in the cutthroat competition, leaving just the aficionados. In 2013, the firm announced its retirement from Cedia.
The brand Maruti Suzuki is synonymous with low price and fuel efficiency. So, when Suzuki brought the Kizashi with a high price tag, people turned away. Also, with the brand ruling the budget segment, people didn’t associate Suzuki with luxury.
The Indian automobile market mainly consists of budget buyers. Therefore, manufacturers focus on the price, fuel economy and utility more than anything else.
Maruti Zen Classic
We’ve seen Zen in a variety of forms, including the original, Elassic, and Estilo. Classic, however, was the only one of the three to fail horribly. It was a major setback for Maruti’s image at that time. However, the Zen Classic has now become a collectable, making it difficult to come by.