Ford Aspire – The Underdog of Compact Sedans?

Let’s take a comprehensive look at the design, features, prices and other key details of the Ford Aspire and know how good of an offering it is for the consumers.

Ford is a renowned name globally and it set foot in India a many years ago. It gave India a lot of iconic vehicles such as the Ford Endeavor and Ford Icon. In recent years, Ford has been on the sideline due to the lack of market share and popularity. Ford Ecosport was one car which boosted the brand image of the car manufacturer. Ford Aspire is another exciting offering based on the Ford Figo Hatchback.

Ford Aspire

Ford Aspire is a compact sedan based on the Ford Figo in similar fashion to Maruti Dzire which is based on the Swift. It has an urban look and feel to it and attracts buyers who have a need for a family car. Let’s discuss about the details of the Ford Aspire and learn how good of an offering it is to the Indian car market.

Exterior Design

Ford Aspire

Commencing with the front, Ford Aspire looks similar to the Figo. It gets the Ford signature grille which is blackened. The headlamps are halogen and do not have any DRLs which the competition offers and Ford should’ve added it to the whole package too. Fog lights are housed is a C-shaped plastic cladding and are halogen as well. The bonnet tapers towards the bumper creating an arrow-like design.

Ford Aspire

Coming to the sides, the Aspire looks simple and contemporary. There is a shoulder line which prominently runs all the way to the rear, along with some plastic skirts down below. The 15-inch alloy wheels uplift the design of the car and make it look sophisticated. Ford Aspire has a design language which will be likeable by everybody.

Aspire Rear

Last but not the least, the rear profile of the Aspire is minimalistic again. There are some slats on the bumper but they are not very evident. Although, it is based on the Ford Figo, it does not look ungainly at the rear and continues to portray the contemporary design. Overall, the design of the Aspire feels sophisticated, minimalistic and likeable.

Interior and Features

Ford Aspire has a similar interior design to the Figo. It features a black and beige interior design and there are hard plastics all-over the cabin but the quality of the materials is good. Everything feels solidly put together and built-to-last. There are some gloss black and chrome elements inside the cabin around the 6.5-inch infotainment screen and AC vents. The seats have the height adjustable function and are well-cushioned and provide ample support. There is adequate under-thigh support and lumbar support, therefore, people will not feel tired on longer journeys. The instrument cluster has three analogue dials for the tachometer, speedometer and fuel meter along with a multi-information display. Addition of a digital instrument cluster could have been a plus.

Aspire Interior

The feature list on the Aspire is quite similar to the Figo and is not very extensive. Some of them include adjustable steering, automatic climate control, remote trunk opener, accessory power outlet, keyless entry, push-button start/stop, parking sensors, height adjustable driver’s seat, powered wing mirrors, rear defogger, automatic headlights, automatic wipers and a 6.5-inch touchscreen with Apple CarPlay and Android Auto. Overall, Ford has done a great job in the interior department. It is practical and has sufficient features to make the experience inside the cabin pleasant.

Performance and Ride Quality

Performance is the strong point of the Aspire and the domain where it shines. Ford Aspire comes with a petrol and a diesel engine option. The 1.5-litre diesel engine produces 100 bhp and 215 nm of torque. The petrol engine is a 1.2-litre unit that churns out 96 bhp and 119 nm of torque. These engines are supremely capable and are extremely fun to drive. The vehicle does not feel underpowered at any given point and is a great machine for both city and highway duties. The feel and feedback from the steering are sharp and direct, exuding confidence at high speeds. Moreover, the build quality of Ford makes it possible for the Aspire to ride the way it does. For performance and frugal characteristics, diesel is the way to go. But, if refinement is your primary concern, then petrol is the answer.

Aspire Seats

Talking about the rear seat, there is just about adequate space. Kneeroom and headroom are sufficient but under-thigh support is poor. There is a big transmission hump in the floor which translates into the fact that only 2 adults and a child would be comfortable at back. However, it misses out on an armrest, door pockets, cupholders and rear AC vents. The good thing is that the headrests are adjustable. The ride quality of the Aspire is a bit stiff at lower speeds but it rounds off bumps pretty well. Ride at triple-digit speeds is pliant and confidence-inspiring.


Apart from the robust and tough build quality of Ford, the Aspire gets some safety features as well. The list includes ABS with EBD, anti-theft alarm, six airbags, side and front impact beams, adjustable seats, engine immobilizer, crash sensor, automatic headlamps, automatic wipers and reverse camera with parking sensor.


Below is the variant wise price list for the Ford Aspire.

Variant Price (ex-showroom)
Titanium Diesel Rs 8.38 Lakhs
Titanium Plus Diesel Rs 8.73 Lakhs
Titanium Petrol Rs 7.28 Lakhs
Titanium Plus Petrol Rs 7.63 Lakhs



Ford Aspire is a contemporary compact sedan that is best suited for families and for people who love to drive. It looks sophisticated from the exterior and features a black and beige dual-tone interior. It has capable petrol and diesel powertrains which will appeal to most buyers in the segment. With attractive pricing, it is planning to undercut the competition. Anybody planning to buy a compact sedan should definitely check out the Ford Aspire.


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