2021 surely is proving to be lucky for Kia India as it becomes the fastest car maker to sell more than 3 lakh SUVs and MPVs in the Indian domestic market. The South Korean auto giant said that it has achieved this milestone in less than 2 years. It wouldn’t be wrong to dedicate this success to Seltos, Sonet, and Carnival. These cars combined, have taken Kia to new heights since their launch.
Kia India said it had reached the sales milepost of 1 lakh units in July 2020, 2 lakh units in January 2021, and 3 lakh units in August 2021. While the carmaker dispatched 1 lakh units during the first year of its sales operations, it shipped off 2 lakh units to the dealerships in the second year. The impressive sales figure is hugely attributed to Kia Seltos that has fetched a hefty share of 66 percent. Kia Sonet is the runner-up with 32 percent and the luxury MPV Carnival has contributed 2 percent to the overall sales.
Commenting on this achievement, Kookhyun Shim, MD, and CEO, Kia India said, “3,00,000 sales for Kia India is a strong affirmation of customer acceptance and their confidence in the brand and its offerings. Despite testing times, the Indian market has shown a strong rebound in demand. Our extensive sales, aftersales service network, and pre-emptive measures like an end-to-end digitized sales process has helped us minimize business risks and perform against all odds.”
The launch dates and price range of these models are worth a look –
|Model||Launch Date||Price Range*|
|Kia Seltos||August 2019||Rs 9.95 lakh to Rs 17.65 lakh|
|Kia Sonet||September 2020||Rs 6.79 lakh to Rs 13.25 lakh|
|Kia Carnival||February 2020||Rs 24.95 lakh to Rs 33.95 lakh|
Kia Seltos was the first car to be rolled out by the S.Korean carmaker in India. Interestingly, it was also the 300,000th car from Kia that was shipped off from the brand’s Anantapur manufacturing facility.
With an aim to cover 90% of the Indian auto market including tier 3 and 4 cities, Kia is working overtime to strengthen its hold in the country. A few days ago, Kia India topped FADA India’s Dealer Satisfaction Study 2021, notching 879 points, exceeding the nearest carmaker by 101 points. The brand credits this success Phygital framework (Physical + Digital) wherein digital channels complement the efforts of its dealer partners. It’s expanding its retail network to entail 360 touchpoints from the present 300. It remains to be seen how the other carmakers who already have an established footprint in the country will tackle the South Korean brand.