Tata’s Nexon EV has been meeting with double the footfalls in showrooms since Maharashtra’s recent EV policies were announced, but delays in implementing the subsidy programs at the dealer level have caused delays in vehicle deliveries.
It is believed that the state government has not yet begun implementing the EV policy, which includes notifying each manufacturer of the subsidy and creating a dedicated portal for the application of the subsidy. As a result, customers desire cheaper vehicles and Tata Motors wishes to pass the discounts onto them, but delivery cannot take place in light of the mentioned issue.
Dealers say that a few Nexon EVs – like the XM, the XZ+ (White, Teal Blue and Silver) – are eligible for the new Maharashtra electric vehicle subsidy. The manufacturer is currently unable to pass on the subsidy benefits to the customer, so deliveries for these variants are on hold. According to the manufacturer, there are more than 400 Nexon EVs built, but have not yet been delivered. The Nexon EV Lux and the Black edition versions are not eligible for the above-mentioned subsidy, so they are available for delivery.
Under the policy, electric four-wheelers registered before December 31, 2021, will be eligible for a basic incentive of Rs 5,000 per kWh of battery capacity, with a cap of Rs 1.50 lakh for maximum incentives. Buyers are also eligible for early bird incentives (if they purchase the Nexon EV before December 31, 2021) which means they will get Rs 2.5 lakh off (Rs 1.5 lakh as subsidy and Rs 1 lakh in early bird incentive), significantly reducing the vehicle price.
Many dealers have highlighted that a large number of customers have switched to the mid-spec Nexon EV black and lux editions because the top-spec models do not qualify for subsidies. This leads to a significant price difference between the two models.
Maharashtra’s electric vehicle policy provides significantly higher subsidies than the one offered by the central government under the FAME II program, under which vehicles must be priced under Rs 15 lakh in order to be eligible for subsidies. These benefits are not available to other electric SUVs, such as the MG ZS EV and the Hyundai Kona.