Nissan says it will ‘redefine the B-SUV segment in India’. We find out.
Nissan uncovered the most anticipated subcompact SUV from its stable, the Magnite on 16 July 2020. After creating a buzz with teaser images, the world premiere of the Magnite SUV revealed exterior design. However, the Japanese automaker has still kept the SUV’s cabin and engines under the cover.
In India, the sub-4m SUV space is already crowded; with Renault Kiger, Toyota Urban Cruiser and Kia Sonet joining the bandwagon soon, the buyers would be spoilt for choices for sure. In such a fiery fight, what has the Magnite got to race to the top? Let’s dig deep.
The Nissan Magnite Concept wore a large front grille, sleek headlamps with longer Z-shaped DRLs extending into the headlight unit. The Magnite gets a crossover-like stance with dropping A- and C-pillars. The sloping roofline merges with the thick D-pillar. The chrome-lined window section, chrome door handles, brushed silver elements around the body and scuff plates look nice in the concept. The rear gets a clean layout with LED tail lamps and chubby tail-gate. The dual-tone alloys and paint job gives it a sophisticated look. However, the production version may see a toned-down style.
Loaded to the brim
When you are entering a segment having the likes of Hyundai Venue, Tata Nexon, Maruti Brezza you ought to be loaded to the brim to stand your ground, let alone competing. Although interior details were not revealed, the spokesperson at the unveiling event did mention about the Magnite being the most spacious SUV in its segment.
The Japanese automaker made it clear that the Nissan Magnite will be big on features. Some of the expected features include 360-degree cameras, cruise control, auto AC, steering mounted controls, 8-inch touchscreen unit with Apple CarPlay and Android Auto connectivity and a variety of connected technology to give the cabin a futuristic look.
No, we are not talking about the company’s trust when you go to buy Magnite. We are talking on the tall claims the company is making with the Magnite SUV. Nissan India MD’s words were, “We are confident that Nissan Magnite will redefine the B-SUV segment for the industry. It will be a game-changer in its segment.” While the COO has this to say, “Magnite will transform the way we drive and way we live in India. It will bring back the growth for us in the country.”
With such claims, you can be sure that Nissan will go the limits to make Magnite a hit among buyers. It could be anything from buyback assurance to free extended warranties. There is something to learn from MG.
And the price?
Of course, everything boils down to the price. Expect the Nissan Magnite to be similarly priced as its competitors. We believe it could start from Rs 7-7.5 lakh. If it manages to undercut the Maruti Vitara Brezza, we have a serious challenger here.
More things will unfold once the interior and engines are revealed. Nissan Magnite is expected to be launched by January next year. Let’s wait and watch whether Magnite is able to ignite a new flame of success for Nissan or gets doomed in its own.