Taigun Pushes Volkswagen Sales With 18,000 Bookings Since Launch

Volkswagen begins production of the Taigun and plans to launch it next month

  • Taigun upped Volkswagen sales figures this year with more than 18,000 bookings since its launch back in September.
  • Volkswagen registered a nearly 50 percent growth in overall volumes in October 2021
  • The waiting period for the Taigun now extends to over two months on select variants from the date of booking

Volkswagen had a growth of around 50 percent in October in terms of sales when compared to the same period last year. Its Taigun SUV received an amazing response amongst Indian car buyers since its launch in September this year.

In September last year, Volkswagen sold as many as 2,026 units, from which it saw an 18 percent increase this September. Of this, Taigun contributes to 1,461 units of the overall sales. October saw sales of 3,077 units of vehicles, an increase from the 2,054 units it sold in October last year.

Volkswagen, in its monthly reports, confirmed that Taigun has had more than 18,000 bookings since its launch back in September.

Ashish Gupta, Brand Director at Volkswagen Passenger Cars India, said, “We are excited with the immense love and wide acceptance that the Taigun has received from all our patrons. Within the first month of launching the Taigun, we have witnessed close to 50% growth in our overall sales volume in the month of October 21 vis-a-vis the same month last year.

Considering the high demand for our carlines and with the ongoing industry-wide semiconductor shortage affecting the supply situation, we are working along with our dealer partners towards prioritizing deliveries to our customers. We would like to thank our customers for their trust in the brand Volkswagen, appreciate their patience and continued patronage.”

2021 Taigun SUV was launched with a starting price of ₹10.49 lakh ex-showroom. The GT Line of Taigun costs ₹14.99 lakh ex-showroom, going up to ₹17.49 lakh ex-showroom. Earlier last month, Volkswagen India had included Taigun to its subscription based ownership plan.

It strongly rivals against mid-size SUVs like the Hyundai Creta, Kia Seltos, Skoda Kushaq and the newly-launched MG Astor.

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