Tata Motors India Breaking Records Despite Global Crisis

  • Tata Motors sold over 3.31 lakh vehicles in 2021
  • Highest ever sales recorded of all time for the company
  • Overtook Hyundai in retail sales to reach No. 2 in sales


Tata Motors made 2021 a highly successful year for itself even with all the trouble it had with the pandemic and chip shortages and whatnot. Tata broke the ceiling with the highest sales recorded since the company’s inception along with quarterly and monthly sales that had not seen numbers high as this for the last 10 years.

In December of 2021, the passenger vehicle segment alone witnessed the sales of more than 75,000 units of Tata vehicles. This includes retail sales of 40,000 vehicles and 35,300 wholesale units.

Hyundai has been pushed back from its second place in retail sales by Tata Motors.

Creating New Landmarks in Sales

Nowhere near the monumental sales rate retained by Maruti Suzuki, Tata still managed to make its mark in 2021 by rising well above its own previous records.

Shailesh Chandra, president, PVBU, Tata Motors, said, “Tata Motors set several new milestones during the quarter despite witnessing a shortfall in production due to the ongoing semi-conductor crisis. Decade-high quarterly and monthly sales at 99,002 units in Q3 FY22 (growth of 44 percent vs Q3 FY2021) and 35,299 units in December 2021 (growth of 50 percent compared to December 20) were recorded. In addition, the company also posted sales of 3,31,178 vehicles in CY2021, highest ever since the inception of the PV business.”

Mr. Chandra also added that “The overwhelming market response to Tata Punch launched in October 2021 is further boosting demand for the company’s ‘New Forever’ range of cars and SUVs.”

Tata Motors’ product line, mainly with its successful SUVs paved the way for its advancement in the top-selling list of PVs in India. Not to be left out of the EV segment, Tata is making new milestones there too.

Read Related ArticleAll-New Tata Punch: 5 Key Takeaways From the Sub-Compact SUV Launch

Tata Motors December 2021 sales of EVs raced across 2,200 units for the first time and 10,000 units in the nine months of FY2022.

Mr. Chandra commented that EV sales saw a new peak of 5,592 vehicles in Q3 FY2022, a three-fold growth compared to Q3 FY2021. The share of EVs in monthly sales touched 5.6 percent during the quarter compared to 1.8 percent in the same period in FY2020.

However, Chandra also noted that “going forward, semi-conductor supplies will remain the key source of uncertainty. Additionally, the impact of the new strain of Covid needs to be closely tracked. We will continue to work on a business agility plan and take proactive actions to mitigate these risks.”

The surge in the Covid cases due to the spread of the Omicron variant in India is expected to affect the sales of automobiles. The still existing shortage in semi-conductors along with price hikes of pertinent raw materials will not help the automobile industry any further.

We’ll have to wait and see if the New Year will help the other car makers attain improved sales similar to Tata Motors and Mahindra that have performed well despite the hurdles.

December 2021 Sales Figures

Below in the table are the details of how all major carmakers fared in sales in December 2021 in the Indian market.

In the first position despite a decline by almost 12 percent YoY is Maruti Suzuki, with its sales figures at 1,13,851 units.

Hyundai Motor India saw its monthly and yearly sales dip by almost 13 percent and 32 percent respectively with a wholesale of 32,312 units. It has moved back to the third position in sales with Tata Motors going forward to its place this time.

Mahindra had a good year with the launch of its Thar and XUV700 with a wholesale of 15,338 units. Veejay Nakra, CEO – Automotive Division, Mahindra & Mahindra, said, “The issues around semi-conductor related parts continue to be a challenge for the industry and remains a major focus area for us.”

Toyota Kirloskar Motor recorded 45 percent YoY increase in wholesale numbers at 10,382 units, even though the monthly sales declined by 17 percent compared to the previous month.

With its Kushaq SUV, Skoda has found its second breath in sales in India. Zac Hollis, Brand Director, Skoda Auto India, Commented, “Despite the headwinds in the form of the pandemic and supply constraints that plagued the industry and economy at large, we have achieved triple-digit growth in our annual sales volumes. While we built on our product campaigns, we have maintained our sharp focus on customer centricity, expanded our customer touchpoints across the country and embraced innovative and impactful business solutions. ”

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