All-New Tata Punch: 5 Key Takeaways From the Sub-Compact SUV Launch



Tata launched India’s first safest sub-compact SUV, Punch on October 18th.

Priced aggressively and loaded with amazing features, Tata Motors is banking on Punch to skyrocket its sales this festive season. Launched at a starting price of Rs 5.49 lakh, it goes up to ₹8.49 lakh for the top-end Creative trim in manual transmission. Punch is currently the leading model in its segment at the lowest cost with the highest GNCAP safety rating.

Check out some key takeaways from the launch of Tata Punch here:

1. Design

Punch is compactly built, with a stunning and bold design and built on the ALFA platform. The futuristic and versatile ‘Agile Light Flexible Advanced’ (ALFA) Architecture comes with a radical new approach to design – allows multiple body styles to meet the evolving aspirations of customers in the automotive market. With light-weight modular and flexible characteristics, the ALFA Architecture has the ability to evolve into a range of modern, youthful and agile vehicles in a short development cycle.

It is fitted with R16 Diamond Cut Alloy Wheels, Wheel Arches and Sill Cladding, Projector Headlamps & LED Daytime Running Lights (DRLs), Signature LED Tail Lamps.

Also, the doors have Classical SUV Design with Cladding, and the car comes in Dual tone Roof Options (in White & Black). Rear seating is comfortable for 3 Passengers with ample legroom, shoulder & hip room.

In addition to that, the dashboard is Granite Black with Glacier Grey Inserts. The cabin has Premium Fabric Seats with signature Tri- Arrow pattern and Leather Wrapped Steering Wheel & Gear Shift Knob.

Colours Available:

Tata Punch SUV is available in various color choices:

  • Tornado Blue
  • Calypso Red
  • Meteor Bronze
  • Atomic Orange
  • Tropical Mist
  • Daytona Grey
  • Orcus White


This SUV draws its power from a 1.2-litre three-cylinder Revotron naturally aspirated petrol engine that gives out a power output of 86 PS and 113 Nm of torque. There will be either a 5-speed manual or a 5-speed AMT transmission choices for the buyers of Punch along with the Traction Pro mode that aids in mild off-roading situations.

2. Personas of Punch

Punch will be available as four variants with four different Personas called as Creative, Accomplished, Adventure and Pure, to appeal to the customers on a personal level in terms of their lifestyles.


The Pure persona is the base variant and is designed for customers who appreciate minimalism and simplicity and prefer functionality without any complications. Rhythm pack for Pure offers:

  • Floating 3.5″ screen infotainment
  • 4 speakers + steering audio controls


Next, the Adventure persona caters to the customers who have a streak of adventure and love for the great outdoors. Here, 7″ touchscreen Harman infotainment, 2 tweeters, Android Auto/Apple CarPlay and Reverse Parking Camera are included in the custom pack.


The Accomplished persona is for the city dweller who loves to make a style statement with a host of features to complement the customers’ active metro life. Its Rhythm pack comes with 16″ Diamond Cut Alloys, LED DRLs, Projector Headlamps and a Pillar Black Tape.


Finally, the Creative persona is tailor-made for the digital natives who prefer information at their fingertips and is stacked with features to sync with the customer’s tech-savvy lifestyle. Creative’s Rhythm custom pack offers iRA-Connected Car Technology.

3. Affordable Price Range

The young SUV positioned below Tata Nexon in size, is marketed at an astoundingly affordable price range. It begins at Rs 5.49 lakh for the PURE variant and goes up to Rs 8.49 lakh for the CREATIVE variant.


MT Rs 5.49 lakh Rs 6.39 lakh Rs 7.29 lakh Rs 8.49 lakh
AMT Rs 60,000 Rs 60,000 Rs 60,000
Customization Packs Rhythm @ Rs 35,000 Rhythm @ Rs 35,000 Rhythm @ Rs 35,000 Rhythm @ Rs 35,000

4. Tech Highlights:

Apart from the above details, Tata Motors has rigged out Punch with a long list of techs that improve the comfort and convenience of the driving experience.

  • Auto Headlamps & Rain Sensing Wipers
  • Push Button Start
  • Fully Automatic Temperature Control
  • Auto-Fold ORVMs
  • Rear Wiper & Wash
  • Follow me home headlamps
  • Steering Mounted Controls
  • Tilt Steering

If that’s not enough, then you’ll be delighted to know Punch is also fitted with:

  • 7-inch Harman Infotainment system with Android Auto & Apple Carplay
  • 7-inch TFT Instrument Cluster
  • iRA Connected Car Technology with What3Words & Natural Voice tech

5. Safety Rating

Last but definitely not least, Punch’s deserved hype is all about its safety features. In the crash test conducted by the Global NCAP, Tata Motors’ Cars have always performed and scored well. Punch is no exception to that. Furthermore, Punch exceeded everyone’s expectations and came out with a complete score.

GNCAP awarded Tata Punch SUV with 5-stars for Adult occupant safety and 4-stars for Child occupant safety. Punch’s scores were revealed to be 16.45 out of 17 in Adult safety category and as 40.89 out of 49 in Child safety. The body shell also remained stable in Punch’s crash test.

Following that, one cannot forget to mention what makes Punch the safest car made in India. IN addition, the SUV comes with dual airbags, anchor pretensioner safety belts for driver seats, ABS with EBD and Corner Stability Control and segment-first features like Brake Sway Control.

The Brake Sway Control detects the tendency of instability during abrupt braking before the ABS kicks in to avoid vehicle swaying from the driving path.

Apart from these, Punch also has Front Fog Lamp with Cornering Function, Child Seat ISOFIX Anchor Points, Perimetric Alarm System, Reverse Parking Camera, Driver & Co-Driver Seat Belt Reminders and a Tyre Puncture Repair Kit.

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