Tata Safari records new milestone as the 10,000th unit has been rolled out with an average-monthly sales of 1,727 units.
The all-new Tata Safari is based on the Harrier and was launched in February 2021. It has been popular ever since with loyal customer base of the older Safari owners and Tata fanboys. Priced in the range of Rs 15-21 lakh, the Safari is presented in 7 trim levels of XE, XM, XT, XT+, XZ, XZ+ along with the Adventure Edition.
Tata Motors claims that the Tata Safari is one of the highest selling 6/7-seater SUV with an existing market share of 25.2% in the segment. Moreover, the combined market share of Tata Motors after bringing the Tata Harrier into the picture is 41.2% in the SUV segment (as of Q1 FY22). The Pune plant rolled out the 10,000th unit today.
Mr. Shailesh Chandra, President – Passenger Vehicles Business Unit, Tata Motors said, “The 10000th feat validates the collective hard work put in by various teams responsible for the rebirth of this illustrious model. The Safari in its new avatar takes forward the brand’s rich legacy by combining Tata Motors’ Impact 2.0 design language with the proven capability of OMEGARC, the architecture derived from Land Rover’s renowned D8 platform – the gold standard among SUVs worldwide. This iconic brand is already leading the segment and we are delighted with our customers’ response. We thank our customers for their continued trust in the brand. We will continue to keep our new forever range refreshed catering to the ever-evolving needs of our customers.”
Here are the sales figures of the Tata Safari from the month of February till June.
Tata Safari Adventure Highlights
The Safari Adventure has a more aggressive design language with black elements. The Adventure gets blacked out 18-inch alloys which uplift the character and enhances the road presence. It gets piano black roof rails with blacked out Safari badging at the front and rear. It also gets grey door handles with grey skid plates.
The seating configuration is the same as the standard Safari with the option of 6/7 seats. The interior has a brown and white finish to complement the exterior of the car, instead of the black and white scheme on the standard vehicle. The dashboard is finished in an all-black color scheme with dark chrome and piano black accents.
The interior has light brown accents on the gear level, door handles and grab handles. The features’ list is the same as on the regular Safari offering, xenon HID headlamps, a panoramic sunroof and an 8.8-inch touchscreen infotainment system with iRA connected car technology along with a 7-inch digital display for instrument cluster and a 9 speaker JBL sound system.
The Tata Safari Adventure is powered by a 2.0-litre turbocharged diesel engine which produces 170 bhp and 350 nm of torque and is the same engine which does the duty on the regular Safari and Harrier. It also receives ESP-based off-road modes of Normal, Rough, and Wet and three drive modes of Eco, City and Sport.