The revered SUV insignia is back after the public survey.
Dropping the ‘Gravitas’ moniker, the latest SUV from Tata Motors was finally given the popular – Safari badge. The first production version of the upcoming 7-seater SUV was rolled out at the automaker’s Pune facility. Bookings of the new Tata Safari could be open at any moment with the expected release by February, next month.
Based on the Impact 2.0 design language, the Safari features bold prominent grille, iconic stepped roof and imposing tailgate design. Moreover, the prominent wheel arches highlight the Safari’s off-road character.
The homegrown automaker has been rolling out fresh design and premium cabins in most of its cars. The 2021 Safari is no different. It gets rich Oyster White interior colour theme paired with Ash Wood dashboard which makes the cabin plush.
Unveiling the first official look of the new Tata Safari, Guenter Butschek, CEO & MD, Tata Motors said that the Tata Safari is company’s flagship offering to connect the aspirations of the discerning and evolved Indian customer. He added that Safari had introduced India to the SUV lifestyle and in its new avatar, will carry forward this rich idea to build further its legacy.
The official also added that the new Tata Safari is ideal for families and groups with a multifaceted lifestyle, who prefer to drive together for work or leisure, as it offers an unmatchable combo of an exceptionally strong lineage, robust build quality, premium finishes and the 4Ps of Power, Performance, Presence and Prestige to ‘Reclaim Your Life’. Mr Butschek also stated that the company looks forward to making the Safari rule the Indian roads once again.
Compared to the Harrier, the Safari will be getting an electronic parking brake and rear disc brakes. Of course, the additional pair of third-row seats will be there. Pratap Bose, the design head at Tata emphasizes on the practicality of the last row by terming it ‘not just for kids’.
The engine is likely to be the same as offered in the outgoing 5-seater Tata Harrier – a 2.0-litre Kryotec diesel motor. With limited competitors, the Safari is likely to strengthen Tata’s SUV portfolio in the country. The pricing is expected to be super aggressive which has been the case with automaker’s recent products in the last 5 years.