Toyota’s Virtual Showroom: New Normal of the Post-Covid World

TKM (Toyota Kirloskar Motors) has launched a virtual showroom on its online platform. This is a very effective strategy of Toyota to digitalize customer experience and promote contactless purchasing. The entire world has been coping with the Coronavirus Pandemic for about a year and a half now. Staying indoors and maintain distance from the outside world has forced people to adjust to a new way of life. A world where digital education, working, bill payments, shopping, dealerships, and finances has gained prominence. That being said, Toyota has acted according to the need of the hour. This virtual showroom will not only facilitate potential customers to browse through the different cars and models but will also allow them to book it online. As such, it is expected to increase Toyota’s sales to an extent. Here is everything you need to know about Toyota’s one-of-its-kind Digital Showroom.

What is a Virtual Showroom?

Toyota Virtual Showroom accessible at your fingertips

The virtual showroom is basically a novel technology launched on Toyota’s digital platform through which you can browse through the complete portfolio of Toyota cars online. It will facilitate the buyers to look through the models and trims of their choice through a 360-degrees external and internal view which gives the illusion of looking through VR glasses in a way. It also allows you to look through the detailed specifications, features, and different variants, colors, and everything you need to know. So basically, it’s a digitalized version of an actual showroom where all the models are showcased.

The Available Facilities

Toyota Virtual Showroom facilitates a 360-degree view

The virtual showroom gives you an illusion as if you are in the actual Toyota showroom somewhere. The platform built is extremely user-friendly and facilitates the potential buyers to not only look at the cars but also perform tasks like open and close the car doors virtually, switching on the cabin lights, check the entry-level and top-trims in the day and night versions, get variant-wise detailed specs, comparisons, and price-list.

Toyota Virtual Showroom has a user-friendly interface that shows every minuscule detail

The virtual showroom is not just about window shopping or catalog browsing. The feature allows making your entire booking process online. From booking to payment till the delivery of your car at your doorstep, everything is controlled online. It even has an integrated payment gateway that allows you to make payments and access financial services from the comfort of your home.

The Brownie Points

Toyota Virtual Showroom’s Augmented Reality feature

Toyota’s virtual showroom has an additional feature called Augmented Reality Mode. This super-cool feature lets you see how the car will look when it’s parked in the garage or on your porch in the form of a 3D image. It also allows you to book a test drive online at the scheduled time and place of your choice. Also, Toyota’s virtual showroom is accessible on both smartphones and laptops/systems.

What’s in Store

TKM General Manager (Sales and Strategic Marketing) V Wiseline Sigamani was quoted saying, “Last year, as COVID-19 disrupted the purchase lifecycle, we took immediate steps to digitalize our sales process by making available pricing, offers, and booking in the online realm,”. He also announced that the company will continuously work towards the transition to a digitalized platform that would offer a better booking experience to all the customers. The new lucrative tools and solutions launched will weave all the Toyota dealerships pan India onto a single digital platform.  It will also launch its virtual showroom over all the dealer websites to increase its reach and facilitate its sale.

Toyota also plans to extend its digital services to provide discounts, booking offers, finance options, and loan facilities very soon. Stay tuned to for the latest scoops on the Toyota virtual showroom and for the best car deals.

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