The Indian automotive market is rarely predictable. Popular models from across the world at times fail spectacularly in our domestic market. Last year was no different with the pandemic, shortage of chips, price hike of metals and the fall of the economy due to all this ultimately affecting the overall sales of a lot of models. Even when some of the models like Tata Punch performed extremely well, some others models, unfortunately, failed to rise up in sales.
In this article let’s look at some of the models that did not sell as much and got listed under the least sold or the worst-selling cars of India in 2021.
Mahindra’s Marazzo is a 7 and 8-seater MUV that is powered by a 1.5-litre diesel engine. It did not perform as expected in its segment. In the September of 2021, the car sold only 70 units in total and within another 3 months, the sales still fell down to mere 2 units in December 2021.
Marazzo was sold in the price range of Rs 12.42 Lakh – Rs 14.57 Lakh. Competing against Innova in its segment, Marazzo was not able to equal the star performer in sales or driving experience. Since Mahindra has not discontinued the brand, we can only assume that Marazzo will come back with a facelift later in its life.
Mahindra Alturas G4
Alturas G4 is another SUV that failed to make an impression among Indian car buyers. The SsangYong Rexton was rebadged and sold as Alturas G4 by the companies in 2018. Despite being the most affordable SUV in its range, Alturas G4 was not preferred over its well-established contemporaries. It is the fourth-generation model of its name and was assembled in India using the CKD kits.
Since the split between the South Korean company and Mahindra, there were a lot of questions surrounding the continuation of the model. But now Mahindra has announced a facelift version of Alturas G4 in 2022. Let’s hope it sells better than its predecessor.
Datsun Go/ Go+
Datsun Go is a 5-seater hatchback while the Go+ comes as a 7-seater MUV. Both the cars run on 1.2-litre petrol engines. The hatchback is priced starting from Rs 4 lakh and the MUV starts from Rs 4.25 lakh. Both these models did not clear the GNCAP safety test where they failed miserably during the crash test. After the cars’ disastrous sales and unpopularity among the customers, there have been talks of discontinuation of the Datsun brand itself.
Volkswagen Vento had an underwhelming performance last year with less than 200 units sold each month. The mid-size sedan is priced between Rs 10 lakh and Rs 13.83 lakh. The most commonly cited reasons for Vento’s rejection was its outdated interiors, frequent complaints with the ABS sensors, missing the latest features that are offered in even lower segment models and the slight lag experienced during acceleration.
Even though VW fared a lot better last year with an almost 69 per cent rise in sales figures overall, Vento was not one of the models that contributed to this. Volkswagen will be replacing the poor-performing Vento from the lineup with its 2022 Taigun.
November 2021 sales saw a meagre 22 units of Rapid sold in India. This was a heavy decline from the sales it saw during the same month of the previous year. In 2022, Skoda will replace Rapid in its portfolio with Slavia.
Similar to the Rapid, the Superb model from Skoda also had a bad year in 2021. The sales fell down more than 60%. Even with the facelift it received earlier this year, Superb sold only 104 units in the November of 2021. Also, the initial recall of all the units that were manufactured between 2013 and 2015 did not help with the sales of this car either. The other reason was that the model was not offered with an automatic gearbox, unlike its rivals.
Apart from these, models like the MG Gloster, Nissan Kicks, C5 Aircross, Hyundai Kona electric, Yaris and the Verito Electric also performed poorly in 2021.